{"id":1744,"date":"2024-04-29T11:51:31","date_gmt":"2024-04-29T09:51:31","guid":{"rendered":"http:\/\/www.band-of-riders.com\/blog\/?p=1744"},"modified":"2024-06-25T12:38:24","modified_gmt":"2024-06-25T10:38:24","slug":"band-of-riders-repart-et-change-de-braquet","status":"publish","type":"post","link":"https:\/\/www.band-of-riders.com\/blog\/band-of-riders-repart-et-change-de-braquet\/","title":{"rendered":"Band of Riders repart et change de braquet"},"content":{"rendered":"\n

Pour ceux qui suivent la marque Band of Riders depuis quelques ann\u00e9es voire depuis les d\u00e9buts il y a plus d’une d\u00e9cennie, vous avez forc\u00e9ment remarqu\u00e9 que la marque de maillots de v\u00e9lo \u00e9tait en roue libre depuis de longs mois. Entre changement de tandem<\/strong>, programmation d\u2019un nouvel itin\u00e9raire et pr\u00e9paration avant un nouveau col entrepreneurial, il nous a fallu du temps. Pr\u00e9parez-vous, on va tout vous expliquer, \u00e7a va chauffer aussi fort que les cuisses dans un sprint !<\/p>\n\n\n\n\n\n\n\n

Historique de la marque de maillots<\/h2>\n\n\n\n

Cr\u00e9\u00e9e en 2012 par deux amis <\/strong>toulousains passionn\u00e9s de v\u00e9lo tout terrain<\/strong>, Band of Riders avait la volont\u00e9 de proposer des maillots de VTT originaux.  Christophe et Laurent ont \u0153uvr\u00e9 pendant 10 ans<\/strong> aux commandes de Band of Riders en proposant essentiellement des maillots de VTT qui sortaient de l\u2019ordinaire plus quelques maillots de v\u00e9lo de route et fringues lifestyle.<\/p>\n\n\n\n

Un peu plus d’une d\u00e9cennie plus tard, G\u00e9rald qui \u00e9tait le (rider) designer de l\u2019ombre a repris le guidon de la marque<\/strong> et c\u2019est lors d\u2019une vir\u00e9e entre potes qu\u2019un autre Laurent, lui aussi passionn\u00e9 de v\u00e9lo<\/strong> depuis ses premi\u00e8res heures monte sur la selle disponible<\/strong> : Band of Riders repart pour de nouvelles aventures (on vous entend dire \u201cYEEAAAAHH !\u201d).<\/p>\n\n\n\n

Pimp my tandem<\/h2>\n\n\n\n

Band of\u2019<\/strong> avait un super spirit qu\u2019on a voulu garder. On a donc conserv\u00e9<\/strong> le cadre (produits de qualit\u00e9, originalit\u00e9, esprit fun et de partage autour du v\u00e9lo<\/strong>) tout en voulant changer la peinture avec un upgrade du \u201cmatos\u201d : nouveau logo, nouvelles identit\u00e9 et \u00e9largissement de la cible des riders et des produits<\/strong>.<\/p>\n\n\n\n

Wow vas-y en\u2019cha\u00eene : J\u2019fais des m\u00e9taphores de bikeporn depuis tout \u00e0 l\u2019heure parce que tu penses qu\u2019\u00e0 \u00e7a (qui a la ref ?)<\/p>\n\n\n\n

Nous sommes des passionn\u00e9s de v\u00e9lo<\/strong> sous diff\u00e9rentes formes et nous voulons amener davantage Band of\u2019 sur des terrains diversifi\u00e9s pour tous les addicts de v\u00e9lo<\/strong> : BMX, fixie, gravel, route, urbain, v\u00e9lo cargo, v\u00e9lotaf, VTT(AE)<\/p>\n\n\n\n

\u2026 qui roulent avec un esprit fun !<\/strong><\/p>\n\n\n\n

Et pour le reste ? Ah oui, on veut proposer davantage de produits pour toute cette belle famille de cyclistes avec plus de fringues lifestyle pour se saper avec style<\/strong> tous les jours (T-shirts v\u00e9lo<\/a>, sweats, hoodies) et des accessoires<\/strong> pour chiller en ville ou tout autre bike park (casquettes, bonnets, produits r\u00e9flective…) que vous pourrez aussi trimbaler dans de beaux sacs \u00e0 dos sp\u00e9cifiques v\u00e9los of course (et d\u2019autres surprises \u00e0 venir ).<\/p>\n\n\n\n

V\u00eatements v\u00e9lo \u00e9co responsables<\/h2>\n\n\n\n

Le respect de l\u2019environnement est dans notre ADN<\/strong> avant m\u00eame que cela devienne une \u201cmode\u201d. On vous l\u2019a dit, nous sommes \u00e0 la base des VTTistes au contact de la nature, de ses for\u00eats, chemins et autres sentiers de montagne. Nous voulons donc \u00e0 la fois amener le plus possible band of\u2019 sur le chemin de l\u2019\u00e9co responsabilit\u00e9<\/strong> tout en proposant le plus possible des v\u00eatements avec des mati\u00e8res recycl\u00e9es ou naturelles<\/strong>.<\/p>\n\n\n\n

Bien s\u00fbr, tout n\u2019est pas encore parfait mais nous s\u00e9lectionnons au mieux nos fournisseurs, nos produits et nos fa\u00e7ons de faire avec ce filtre toujours en t\u00eate. C\u2019est pour ces raisons que la plupart de nos produits proviennent d\u2019Europe et que nous \u201cimprimons\u201d les T-shirts \u00e0 la commande<\/strong>. Nous d\u00e9taillerons nos actions plus longuement dans un prochain article.<\/p>\n\n\n\n

Nous commencerons \u00e0 mettre de nouveaux T-shirts dans la boutique avant de nous repencher sur la cr\u00e9ation de nouveaux maillots.<\/p>\n\n\n\n

Que penses-tu du retour de Band of Riders ? Es-tu comme un rider lors d’un premier jour de beau temps apr\u00e8s des semaines de pluie ? Dis le nous en commentaire !<\/p>\n\n\n\n

Si tu ne veux pas manquer les prochaines nouveaut\u00e9s et les aventures de Band of Riders (on te promet de belles p\u00e9pites), abonnes toi \u00e0 notre newsletter<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pour ceux qui suivent la marque Band of\u2019 depuis quelques ann\u00e9es voire depuis les d\u00e9buts il y a une d\u00e9cennie, vous avez forc\u00e9ment remarqu\u00e9 que la marque de maillots de v\u00e9lo \u00e9tait en roue libre depuis de longs mois. Entre changement de tandem, programmation d\u2019un nouvel itin\u00e9raire et pr\u00e9paration avant un nouveau col entrepreneurial, il nous a fallu du temps. Pr\u00e9parez-vous, on va tout vous expliquer, \u00e7a va chauffer aussi fort que les cuisses dans un sprint !<\/p>\n","protected":false},"author":3,"featured_media":1783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"blocksy_meta":[],"yoast_head":"\nBand of Riders repart et change de braquet - Band of Riders \/ le BLOG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.band-of-riders.com\/blog\/band-of-riders-repart-et-change-de-braquet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Band of Riders repart et change de braquet - Band of Riders \/ le BLOG\" \/>\n<meta property=\"og:description\" content=\"Pour ceux qui suivent la marque Band of\u2019 depuis quelques ann\u00e9es voire depuis les d\u00e9buts il y a une d\u00e9cennie, vous avez forc\u00e9ment remarqu\u00e9 que la marque de maillots de v\u00e9lo \u00e9tait en roue libre depuis de longs mois. 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